Despite a plethora of social media platforms, many of them get a thumbs down when it comes to accessibility tools and accessibility-oriented site policies. With 16% of the global population living with significant disabilities, Christina Miller, Head of Social at VMLY&R, says that brands can't afford to treat those people as an afterthought.
Social media might be ubiquitous, but it's also become homogenous. With platforms 'borrowing' features and cannibalising experiences everything is starting to look the same and Christina Miller, Head of Social Media at VMLY&R, says that users are being short-changed.
With last year showing us that paid content is on its way out, and a more organic version of social is making a comeback, Christina Miller, Head of Social at VMLY&R, says brands will need to shift their social strategies to stay relevant. But how can they offer consumers the authentic experience they crave? And what are the costs of social platforms trying to imitate their more successful competitors?
Google has had the world of online search sewn up for a long time, but Generation Z is at the forefront of a change, one which sees social media platforms at the heart of search solutions. Christina Miller, Head of Social at VMLY&R, casts an exploratory eye over social discoverability.
Christina Miller, Head of Social at VMLY&R London, examines the recent evolution in social media habits and how brands can adapt to these changes in the year ahead.