Chris Baker
Doom Earth: How advertising's timeline was ruptured
This isn't the world we were meant to be living in, and advertising has suffered because of it. But can we get to a place where creativity reigns, and what was the 'sliding door' moment that knocked us off course? It's a bold theory, but Chris Baker, New Business Director at Park Village, thinks he knows what happened, and Will Smith is at the heart of it.
Why we can’t escape the zombie: Advertising’s undead achievements
As Halloween shuffles towards us, tapping on our doors to get to the tasty treats inside, Park Village's New Business Director, Chris Baker, examines the enduring appeal of the zombie and how advertising has used these undead death-walkers to its advantage.
Rats in a barrel: How production is eating itself
It's no secret that times are tough in production and as Chris Baker, Head of New Business at Park Village and a long-time production company rep says, it might just get tougher. But if there's one thing we can rely on, it's the ingenuity and never-say-die attitude of the production community.
AI-pocalypse Now; the great creative panic
With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.
Conversations from Quarantine: Jack Newman
The Managing Director of Bullion, Jack Newman, talks to Chris Baker about the practicalities of shooting during lockdown and the uncertainties of the future.
Conversations from Quarantine: Jason Berry
Is Dominic Cummins a rogue ad man? Is this all a weird social experiment? Have we all become virtual tour guides? These are just some of the many topics covered in this instalment of our ongoing series.
Conversations from Quarantine: Laura Jordan Bambach
The CCO of independent agency Mr President, Laura Jordan Bambach, discusses how times of crisis can be the birthplace of ideas and whether every agency's only client should be the NHS.
Conversations From Quarantine with... Sascha Darroch-Davies
In the first of this week's Conversations... Chris Baker talks to Sascha Darroch-Davies, Co-Founder of specialist music agency DLMDD, about soundscapes, mnemonics and working in a climate that's not made for selling.
Conversations From Quarantine with... Vaughan Arnell
Merman's music video maestro takes time to talk about embracing the hunger to take on new projects while there's time to do so, and how this could be the start of a creative revolution.