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Benjamin Knapp

Benjamin Knapp

10th Jul 2019 Insight
How brands can win in times of change

How brands can win in times of change

From Seaworld to Abercrombie & Fitch, brands are facing many challenges - both societal and self-imposed - and shedding their old skins in response. Benjamin Knapp, Chief Growth Officer for Saffron Brand Consultants, looks at why reinvention and constant improvement are critical to survival.

Benjamin Knapp

Benjamin Knapp

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