Anthony Swaneveld

What brands can learn from harnessing Snoop Dogg’s OG mindset

Snoop Dogg's understanding of his own image - and his ability to evolve it - has enabled him to work with a vast array of brands, from wineries and disposable lighters to cooking shows and fintech companies. Anthony Swaneveld, Group Creative Director at Marks, says that brands can learn a lot from Snoop's original mindset.