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Alice Venables

Alice Venables

Insight
14th Dec 2020
Christmas commercials 2020: A behavioural perspective

Christmas commercials 2020: A behavioural perspective

From a behavioural and cognitive point of view, Alice Venables, Behavioural Researcher at Total Media, examines which supermarket's Christmas spot held the key to accessing our emotions.

Alice Venables

Alice Venables

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