Norwegian flexes its options
In a series of delicately executed spots from Try and Stylewar, the airline subtly shows what a different choice could offer.
Leon Bridges’ dancehall discussion
Directing duo D+Y have created a slinky video for the US soul singer’s new track Talk It Over.
Pasty Man's cheeky theory
In a joyfully simple spot from the suncare brand, the perennial question is answered: why does an old butt age better than your face?
Tinder finds your odd one out
This adorable campaign for the dating app features a range of quirky individuals attempting to match with fellow freaks.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Manny Santiago gets rad
The pro skater goes on a wild mixed-media journey in this bonkers promo for R.A.D®'s move into skateboarding footwear.
Nicos Livesey gives Apple some mighty claymation
The BLINKINK director provides the new Mac mini with animated appendages in this character-filled spot from TBWA\Media Arts Lab.
Norwegian flexes its options
In a series of delicately executed spots from Try and Stylewar, the airline subtly shows what a different choice could offer.
Leon Bridges’ dancehall discussion
Directing duo D+Y have created a slinky video for the US soul singer’s new track Talk It Over.
Pasty Man's cheeky theory
In a joyfully simple spot from the suncare brand, the perennial question is answered: why does an old butt age better than your face?
Tinder finds your odd one out
This adorable campaign for the dating app features a range of quirky individuals attempting to match with fellow freaks.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Manny Santiago gets rad
The pro skater goes on a wild mixed-media journey in this bonkers promo for R.A.D®'s move into skateboarding footwear.
Nicos Livesey gives Apple some mighty claymation
The BLINKINK director provides the new Mac mini with animated appendages in this character-filled spot from TBWA\Media Arts Lab.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Zambezi expands leadership team
The independent agency marks 20 Years, with new hires Marina Recalde and Candace Chasteen across account and media, and promotes Stephanie Ramos and Christian Damon.
Berlin Commercial 2026 shortlist revealed
This years shortlist features works for Rosalía, DIOR, Squarespace and Drake, as the festival takes over Kino International.
Blinkink signs Liam Archibald
The 3D animation director joins Blinkink's roster for worldwide commercial representation.
Made by Humans expands global AI roster
The generative AI studio adds European AI directors Nina Khaldi Boccacci, and Chloé Camille to its global roster and signs Anima Studios for UK and US representation.
Louise Wachtmeister joins new—land
Wachtmeister is represented for commercials by new–land in Sweden, Denmark, the UK and The Netherlands.
Jonny Tully heads to Electric Theatre Collective
Tully is no stranger to ETC’s Brick Lane studio; in recent months he has been working closely with the team on a freelance basis, turning his hand to commercials and music videos.
- Gliiico share promo for Don’t Eat Don’t Sleep
- Winning Is everything at bet365
- Chrysler wants you to STFU!
- Amica launches new brand campaign
- Espolòn Tequila launches Ride the Rooster
- Mars brings the You're Not You platform to sport
- Welcome to the Betway Clubhouse
- KFC and IShowSpeed head to the Hot Ranch
- McDonald’s partners with XBOX for some Side Missions
- First Interstate Bank introduces no nonsense campaign
Zambezi expands leadership team
The independent agency marks 20 Years, with new hires Marina Recalde and Candace Chasteen across account and media, and promotes Stephanie Ramos and Christian Damon.
Berlin Commercial 2026 shortlist revealed
This years shortlist features works for Rosalía, DIOR, Squarespace and Drake, as the festival takes over Kino International.
Blinkink signs Liam Archibald
The 3D animation director joins Blinkink's roster for worldwide commercial representation.
Made by Humans expands global AI roster
The generative AI studio adds European AI directors Nina Khaldi Boccacci, and Chloé Camille to its global roster and signs Anima Studios for UK and US representation.
Louise Wachtmeister joins new—land
Wachtmeister is represented for commercials by new–land in Sweden, Denmark, the UK and The Netherlands.
Jonny Tully heads to Electric Theatre Collective
Tully is no stranger to ETC’s Brick Lane studio; in recent months he has been working closely with the team on a freelance basis, turning his hand to commercials and music videos.
The Talent
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
shots Unsigned: Jack Cotlevski
This weeks shots Unsigned interview features Brazilian director Jack Cotlevski, Here we talk about his music video for Mauro Henrique, the stress of troubling reshoots, and developing his Hybrid Cinema approach to filmmaking.
The Inspiration
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.