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Avi Steinbach

Avi Steinbach
Creative Director, Ogilvy/New York


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Avi Steinbach

Avi Steinbach
Creative Director, Ogilvy/New York


LinkedIn

Avi Steinbach is a Creative Director at Ogilvy NY. For over a decade, Avi has brought award-winning, non-traditional thinking to brands like Mountain Dew, CeraVe, HBO, Hanes, and Nissan.

If you run into Avi’s parents they’ll proudly tell you that Avi worked on this year’s ‘Michael CeraVe’ Super Bowl conspiracy, and once wrote for a Netflix faux-late show featuring Mrs. Obama.

Avi lives in Greenpoint where he loves all things Brooklyn including rock climbing and working on his two screenplays which he says are casual but secretly believes will be big. Avi wonders if this is how Wikipedia would summarize his life and career.

Alex Holm

Alex Holm
Creative Director, Ogilvy/New York


LinkedIn
Alex Holm

Alex Holm
Creative Director, Ogilvy/New York


LinkedIn

Alex Holm is a Creative Director at Ogilvy New York. Alex started his career in publishing, working at GQ Magazine and ESPN before moving to advertising.

Alex spent several years at TBWA/Chiat/Day New York where he developed award-winning campaigns for brands like Nissan, Mountain Dew, Adidas, and McDonalds (recognized at Cannes, One Show, AICP, D&AD, Clio and more). Alex loves creating non-traditional, unconventional advertising, and enjoys collaborating with athletes, having worked with Joel Embiid, Wayne Gretzky, Bo Jackson, and Lamar Jackson, among others.

Alex has worked on two Super Bowl campaigns. A 2020 remake of “The Shining” starring Brian Cranston for Mountain Dew, and this year’s “Michael CeraVe” conspiracy-theory-meets-Big-Game-ad. “Michael CeraVe” won the 2024 Super Clio, and was deemed “the best Super Bowl commercial in years” by the Today Show and “Very, very, very stupid” by Michael Cera.

Anh-Thu Le

Anh-Thu Le
Executive Director of Production, TBWA\Chiat\Day


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Anh-Thu Le

Anh-Thu Le
Executive Director of Production, TBWA\Chiat\Day


LinkedIn

Anh-Thu Le brings more than 20 years of experience creating and producing award-winning work for TBWA\Chiat\Day LA, the iconic creative agency within the TBWA Collective, which was recently named as Adweek’s 2021 Global Agency of the Year.

Having worked across marquee brands such as Apple, Airbnb, Disney, Twitter, PlayStation, Nissan, The Recording Academy, The International Olympic Committee and Pepsi, Anh-Thu has won numerous industry accolades including Cannes Lions, Clios, D&ADs, One Show, ADC, Effies, Webby and Shorty Awards, among others.

As a recipient of the Jay Chiat Minority Advertising Training Program at its infancy, Anh-Thu brings a diverse perspective to her storytelling and filmmaking on productions she’s led globally, spanning six continents. Her passion for creative arts also extends beyond her award-winning commercial work. Independently she produced the award-winning documentary ‘Bella Vita’ debuting at the San Sebastián Film Festival and touring festivals worldwide earning accolades of Best Cinematography & Audience Choice Award prior to being released in over 30 countries theatrically, on iTunes, DVD, Netflix, and other digital platforms.

As a true creative at heart and industry executive, Anh-Thu often uses her craft & creativity to raise awareness for local and global charitable non-profit organizations. Anh-Thu has previously sat on the jury of Cannes, Ciclope, AICP, among other industry leading awards. She is a member of the Television Academy and is a part of the Commercial Peer Group Executive Committee.

Suzanne Hargrove

Suzanne Hargrove
Vice President/Executive Producer, PRETTYBIRD


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Suzanne Hargrove

Suzanne Hargrove
Vice President/Executive Producer, PRETTYBIRD


LinkedIn

Suzanne Hargrove is the Vice President/Executive Producer of PRETTYBIRD. An Emmy Award- winning commercial veteran, Hargrove started her career in music videos before entering the advertising business.

She quickly started producing high-end commercials, broadening the scope to include branded content, experiential, and new media projects. In 2024, Hargrove was nominated for Ad Age’s Creativity Award for Executive Producer of the Year.

Some of her award-winning spots include Nike’s “Unlimited Courage” (winner at Cannes Lion, AICP, D&AD, Kinsale Shark), the Webby-winning short film “House Comes With a Bird” for Miu Miu, the Cannes Lions-winning spot for Adidas “The Original Impossible” featuring the Kansas City Chiefs quarterback Patrick Mahomes, the Shots-winning “Rise, Dead Man” for the video game The Callisto Protocol, and the D&AD-winning spot for GoPuff “Lil Dicky Quartertime Show,” which premiered online during the first and second quarters of 2022 Super Bowl.

She executive produced two Super Bowl spots in 2024, including the Jeremy Renner-led musical commercial for Silk and the weeks-long campaign for CeraVe, starring Michael Cera. The campaign, titled “Michael CeraVe,” was named the winner of the Super Clio and placed #1 on both Ad Age and Adweek’s Super Bowl recap lists.

While Hargrove remains rooted in advertising, she continues to extend her reach beyond traditional commercials, embracing non-traditional projects including Audi’s “Think Faster - The World’s Fastest AMA” campaign, where Reddit ‘Ask Me Anything’ conversations were live broadcast from the passenger seat of an Audi going 130 MPH, and is currently producing a podcast for Audible, due out in 2024. Hargrove also serves on the AICP West Board of Directors.

Erin Goodsell

Erin Goodsell
Head of Production, Mother LA


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Erin Goodsell

Erin Goodsell
Head of Production, Mother LA


LinkedIn

Erin Goodsell is a seasoned creative production leader with over 25 years of experience. Since 2018, she has served as Head of Production at Mother LA. 

Having produced and led production teams on multiple award winning integrated campaigns, Erin is known for building systems, her exceptional leadership and strategic problem-solving abilities. She fosters collaborative environments, while working to create a more diverse production talent pipeline. Prior to Mother, Erin was a sought after freelance EP/Senior producer at Wieden + Kennedy Portland, 72andSunny, Deutsch and Mullen. She was also EP at 180LA.

Erin's passion for storytelling and commitment to craft have earned her industry-wide recognition and numerous awards, including a Cannes Lions Grand Prix, multiple Cannes Lions, an Emmy, D&AD Black and Wood Pencils, One Show Gold Pencils and more. As a driving force in production, she continues to shape the industry's standards while inspiring the next generation of producers.

Erin enjoys art, music, and puttering around her garden in Silver Lake with her cat Siouxie Sioux.

Ari Kuschnir

Ari Kuschnir
Founder & MP, m ss ng p eces and EVP, Tribeca Studios



Ari Kuschnir

Ari Kuschnir
Founder & MP, m ss ng p eces and EVP, Tribeca Studios



Ari Kuschnir, founder and Managing Partner of m ss ng p eces and EVP at Tribeca Studios, is a visionary and a creative catalyst.

For nearly two decades, his guidance and hands-on involvement in projects have illuminated the people and ideas that are close to his heart and integral to the community he is deeply embedded in. Recently, Ari has been making AI films and discovering how they unlock childlike wonder.

In 2022, m ss ng p eces joined forces with Tribeca Enterprises, and that same year, it was named Production Company of the Year by AdAge.

Diego de la Maza

Diego de la Maza
EVP & Head of Production, Deutsch LA


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Diego de la Maza

Diego de la Maza
EVP & Head of Production, Deutsch LA


LinkedIn

As Head of Production at Deutsch LA, Diego leads broadcast, film, music, content, print and experiential production teams across all brands, including Taco Bell, Walmart, Nintendo, Dr Pepper, Peacock, Lowe’s, Adobe, PetSmart, Nerdwallet and more.

In addition to leading agency production teams, Diego runs Steelhead- Deutsch's own 50,000 sq ft production company comprised of in-house directors, makers, offline editors, animators, motion graphics and VFX artists. Steelhead regularly produces with non-agency brands like Yonex, Interscope Records, Drizly, the Ad Council and others.

Previously as Head of US Broadcast Production at R/GA, Diego led production teams across all six US offices and produced national broadcast and online films for global brands including Samsung, Google, Nike, Amazon, The Ad Council, Netflix, eBay, Jet.com, Quaker and Beats by Dre. An Emmy-winning film producer, Diego has produced award-winning work such as the wildly successful “Love Has No Labels” short film for The Ad Council and the 4-part “Hear What You Want” film series for Beats by Dre.

Outside of work, Diego is a big film buff and his passions include travel, swimming, board games and spending time with his dog, Ducky.

Kati Haberstock

Kati Haberstock
Director of Production Operations, Erich and Kallman


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Kati Haberstock

Kati Haberstock
Director of Production Operations, Erich and Kallman


LinkedIn

A seasoned production leader with more than 25 years of international experience across all continents, building relationships with global partners, Kati leads and manages Erich and Kallman’s production department.

Known for producing cutting-edge, best-in-class creative work, and overseeing teams, Kati also applies her skills across industry business affairs – including instituting best practices in talent and traffic divisions. 

Kati continuously fosters innovative solutions to all creative assignments and challenges, while setting up cost effective production and post-production pipelines