Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more.

This session see’s our panel discuss key challenges currently facing commercial production and spotlight the state of the creative nation. Plus, there’s a chance to ask the panel questions live or to send them to the team ahead of the day shotsevents@extremereach.com

Anna Murray, Mother
James Brook-Partridge, Hogarth
Jessica Ringshall, Saatchi & Saatchi
Matt Craigie-Atherton, New Commercial Arts

Chair:
Eliot Liss, IPA

NOMINT director/co-founder Yannis Konstantinidis talks us through the incredible process of animating ice, fire and smoke in his latest project for the World Wide Fund for Nature.

With a focus on technique and the craft of stop-motion, combined with the use of thermal imaging and meticulous temperature control of his 3D models. Hear how he tackled the immense challenge of manipulating the elements to create award-winning animations and what he learned from his extensive experimentation.

Speaker: Yannis Konstantinidis, NOMINT

Award-winning costume designer Mr Gammon discusses the importance of costume design in successful production.
Giving insight into the process of creating creatures from initial drawings through to fabrication and even the evolution of design into consumer stadium merchandise.

With an emphasis on learnings from his extensive experience both in commercials, film, TV and music and his long-list of industry successes, he touches on some seminal projects including his work with Ed Sheeran and that Blue Monster.

Speaker
Mr Gammon

Photography Ángela Martin-Retortillo

Dreams are one of the most untapped creative resources known to humanity, so why do we forget them, and even fear them? Why does something that feels so real in bed, sound so stupid in the morning? Rather than a whimsical tale of nightly nonsense, psychologists believe our dreams are core to what make us human, keep us interesting, and in a world that's woefully lacking in originality, are dreams the only truly creative, unfiltered place left? This session will cover how we can use this 'final frontier' as old as our own brains, to come up with better ideas. Including:

1. The creative significance of dreams and the 'hidden' side of our mind
2. How some of the best creative ideas came from dreaming
3. The art world's fascination with our subconscious
4. How psychologists are currently trying to pathologise daydreaming
5. How technology and dreams might one day merge...
6. And how to use napping to come up with better, more original ideas

Speaker: Amy Charlotte Kean, Good Shout

Lynsey Atkin, newly appointed Chief Creative Officer at McCann London, joins shots co-editor Jamie Madge to discuss the creative process and deliberate her most acclaimed work - including the celebrated Channel 4 idents and the Paralympics’ powerful Super. Human. campaign.

A panel of leading experts who are not only passionate about green production but also pragmatic in finding solutions that align with tightening budgets, discuss how companies can make impactful changes today, work towards B Corp certification and implement sustainable practices that are both environmentally responsible and cost-effective.

Speakers:
Jo Fenn, Global Director, AdGreen
Anthony Falco, Global Director, Ad Net Zero
Annie Gibbons, Head of Sustainability, Dentsu
Clémentine Buren, Sustainable Producer/Manager, LA\PAC

Chair:
Emma Horton - Sustainability Director at XR