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Check in from 09.00, collect your lanyard, programme and complimentary bag. Enjoy a coffee and a pastry with colleagues, friends, maybe do a little networking and make some new ones.

shots editors Danny Edwards and Jamie Madge are excited to welcome you to the first of what we hope will be many, shots Out of the Box events in Los Angeles, and open the day’s proceedings.

How did a skincare brand break the Super Bowl? And why did the ad industry not know about it beforehand? And what the hell does it have to do with Michael Cera?! Join Ogilvy creative directors Avi Steinbach and Alex Holm, and Prettybird executive producer Suzanne Hargrove, as they talk through the prep, pluck and production challenges that led to the Big Game’s biggest hit.

Avi Steinbach and Alex Holm, Creative Directors, Ogilvy
Suzanne Hargrove, Vice President/Executive Producer, PRETTYBIRD

Moderator: Jamie Madge, Co-Editor, shots

In this interactive talk, Ari will explore how AI's capabilities can reflect the core of what it means to be human, urging us to confront and embrace our unique creative spirits. The talk will delve into the impact of AI on our industry, ethical considerations, the essence of human creativity, collaborative potential, and future scenarios. The audience will be encouraged to participate and share their perspectives.

Ari Kuschnir, Founder of m ss ng p eces

Networking break

Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more besides. In this session our panel of leading heads of production, from four of America's most creative agencies, discuss the key challenges currently facing commercial production. They also answer questions from the in-person audience as well as those sent in via social media ahead of the event.

Diego de la Maza, Deutsch LA
Kati Haberstock, Erich and Kallman
Erin Goodsell, Mother LA
Anh-Thu Le, TBWA\Chiat\Day
Moderator: Mario Garza, Creative Director, Director, Writer

Enjoy the culinary delights the Bike Shed's exquisite kitchen has to offer as part of your day pass.

A conversation with Paul Scheer, Actor, Writer & Clio Award-winning Director about the power of collaboration in a world of absolutes. How to use improvisation in all aspects of the creative process to make you & your clients’ ideas even better. Stop battling. Start collaborating & creating work everyone can be proud of.

Doomsday Owner/EP Danielle Hinde grills multi-award-winning, multi-hyphenate, multi-tasker Tom Kuntz about his eclectic career to date; from noughties MTV madness, through a Man Your Man Could Smell Like, getting Timothée Chalamet a gig at Apple TV, to running an independent record label...

This exciting day comes to a close but for those attendees wanting to continue to catch up, the bar at the Bike Shed is an ideal place to continue.