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Anatomy of an Ad - CeraVe

Anatomy of an Ad -  CeraVe

How did a skincare brand break the Super Bowl? And why did the ad industry not know...

Anatomy of an Ad - CeraVe

Anatomy of an Ad -  CeraVe

How did a skincare brand break the Super Bowl? And why did the ad industry not know about it beforehand? And what the hell does it have to do with Michael Cera?! Join Ogilvy creative directors Avi Steinbach and Alex Holm, and Prettybird executive producer Suzanne Hargrove, as they talk through the prep, pluck and production challenges that led to the Big Game’s biggest hit.

Speakers

Avi Steinbach and Alex Holm, Creative Directors, Ogilvy
Suzanne Hargrove, Vice President/Executive Producer, PRETTYBIRD

Heads of Production AMA

Heads of Production AMA

Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more...

Heads of Production AMA

Heads of Production AMA

Existential AI threats, post-Covid working practices, how agencies treat treatments, and much more besides. In this session our panel of leading heads of production, from four of America's most creative agencies, discuss the key challenges currently facing commercial production. They also answer questions from the in-person audience as well as those sent in via social media ahead of the event.

Speakers:
Diego de la Maza, Deutsch LA
Kati Haberstock, Erich and Kallman
Erin Goodsell, Mother LA
Anh-Thu Le, TBWA\Chiat\Day

AI as a Mirror: Reflecting and Amplifying Our Creative Humanity

AI as a Mirror: Reflecting and Amplifying Our Creative Humanity

In this interactive talk, Ari will explore how AI's capabilities can reflect the core of what it means to be human...

AI as a Mirror: Reflecting and Amplifying Our Creative Humanity

AI as a Mirror: Reflecting and Amplifying Our Creative Humanity

In this interactive talk, Ari will explore how AI's capabilities can reflect the core of what it means to be human, urging us to confront and embrace our unique creative spirits. The talk will delve into the impact of AI on our industry, ethical considerations, the essence of human creativity, collaborative potential, and future scenarios. The audience will be encouraged to participate and share their perspectives.

Speaker:
Ari Kuschnir
Founder of m ss ng p eces

Networking Lunch - Bike Shed

Networking Lunch - Bike Shed

Enjoy the culinary delights the Bike Shed's exquisite kitchen has to offer as part of your day pass.

Networking Lunch - Bike Shed

Networking Lunch - Bike Shed

Enjoy the culinary delights the Bike Shed's exquisite kitchen has to offer as part of your day pass.