the News
Signings, industry moves, award show updates
and breaking campaigns.
Prudential and McCann New York launch Beta Baby Bonus
2025 marks a milestone anniversary for Prudential, celebrating 150 years as a company.
This ESPN ad is different
Arts & Letters and ESPN build excitement for the first of-its-kind College Football Playoff and National Championship.
Jennifer Love Hewitt finds Ferrero Rocher's golden touch
The spot directed by STORY director Alison Roberto, and created by agency Edelman, celebrates the many ways Ferrero Rocher elevate the season.
Merman creates campaign in partnership with Blink
Smart home security company Blink launches a new campaign promoting smart security.
Puma drops new Squid Game collection
Papaya Films produces Puma’s new global campaign inspired by Netflix’s hit series Squid Game.
Merry Twixmas
Twix partners with D Double E and Nella Rose to launch first-ever Twixmas anthem.
Sandals Resorts unveils global brand campaign
The soul of the Caribbean takes centre stage in the all-inclusive resort company’s debut campaign with agency Leo Burnett.
Wendy's launches spicy holiday ornament
Like all good things, there’s a limited run of these commemorative ornaments.
Marc Ortiz and Lee Films: shaping the future of visual storytelling
Director Marc Ortiz and production company Lee Films have built a powerful creative partnership, delivering campaigns that have earned widespread critical acclaim for their emotional depth and visual brilliance.
Johnnie Walker celebrates women's strength in new campaign
Featuring Alice Braga, the video references one of the brand's most iconic productions worldwide; the initiative stands against outdated statements and celebrates women's strength, highlighting their achievements and the ongoing journey for equality.
Kotsovolos enters an era of nostalgia-inducing prices
Kotsovolos launch new campaign through agency The Newtons Laboratory.
First wave of shots Awards Americas 2025 judges announced
With the super early bird entry discount expiring at the end of the year, we can announce the first stellar wave of judges who will cast their eyes over the work.
shots' most read articles of 2024
From personal reflections and the impact of Apple Vision Pro, to Katy Perry’s hypocritical empowerment songs and the emergence of Prompt Engineers, these are the ten articles which shots readers flocked to most often in 2024.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Hungry Man signs director Alex Roberts
Roberts joins Hungry Man’s roster for representation in the UK and US, while continuing to be represented by Finch in Australia and New Zealand.
Washington Square Films signs director Julio Palacio
New York-based commercial and film production company Washington Square Films has signed director Julio Palacio for commercial representation.
All of the updates from our global awards events.
First wave of shots Awards Americas 2025 judges announced
With the super early bird entry discount expiring at the end of the year, we can announce the first stellar wave of judges who will cast their eyes over the work.
shots Awards The Americas head judges announced
Ready your entires! With the awards now open, we reveal the 2025 head judges for The Americas.
shots shoots Out of the Box
Bringing the industry together for another sold-out day of insights, shots' Out of the Box event saw debate range through sustainability, cost-efficiency, creativity, and stop-frame nuttery. Relive the sessions here.
shots Awards EMEA 2024 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards EMEA 2024 shortlists announced
With the second round of judging underway, we're delighted to announce the exceptional work shortlisted for each of the shots Awards EMEA 2024 categories.
shots Awards APAC 2024 winners announced
The judges have cast their collective, expert eyes over the amazing work entered this year, and have now spoken. The winners of this year's shots Awards Asia Pacific are here.
TAST!EZ brings the fun to frozen appetizers in latest campaign
McCain Foods collaborates with adam&eveDDB New York’s on it's latest work.
Ogilvy and El Corte Inglés gift us a Christmas adventure on floor 2 ½
This year, the iconic Christmas campaign, created by Ogilvy Madrid, is presented as a spectacular musical directed by the talented Ernest Desumbila and with a tailor-made soundtrack composed by renowned musical specialist Dani Trujillo.
Tool’s experimental car commercial explores AI and live action production
The new experimental film, which focuses on the Land Rover Defender, is co-directed by Ben Tricklebank and Tool-founder Erich Joiner.
Imagine This expands their roster
Imagine This continues to expand its creative roster with the signing of eight new directors and AI artists.
NZ officially diagnosed as the best place in the world to have herpes
A public health campaign from Motion Sickness by the New Zealand Herpes Foundation and Motion Sickness has achieved its goal: Aotearoa is now officially The Best Place in the World to Have Herpes.
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