Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
From candlelit cave paintings to spectacular Spider-verses, mankind's been making moving drawings for millennia and, as far back as the late 1800s, adland has been harnessing its magical powers. Carol Cooper chats to industry magicians about the state of the animation nation today.
Ahead of the CDA 2019, three top casting directors unpack this year's talking points and trends.
This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.
Animation is the format we turn to when telling difficult stories, and it can deliver new levels of human empathy and imagination, argues Kelsey Hodgkin, EVP, Head of Strategy at Deutsch Los Angeles.
The explosion of influencer marketing on social media has highlighted some strange and inhuman hitchhikers. International creative services company, The Moon Unit, dives into this weird world, examining the creators, and the curious ethical issues that surround them.
From the Economist's classic print ads to Domino’s cheesy pun-generating bot, Tim Cumming explores the weird and wonderful world of wordplay in advertising.
With the 'digital guillotine' poised to fall on brands who stick out their necks for laughs, Hughie Phillips, co-founder and MD of MindsEye, argues that risks are nonetheless worth taking.
International Women’s Day, Pride and Black History Month are important dates in the calendar, but real diversity can only be achieved through constant effort and progress, argues Eira Ellis, Head of Creative Production at Hogarth Worldwide.