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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Boo Wong by Boo Wong on 24th April 2019

Boo Wong, Group Director of Emerging Technology at The Mill, explains how real-time character animation systems like Mill Mascot are revolutionising filmmaking.

17th Apr
The art of the cel

The art of the cel

From candlelit cave paintings to spectacular Spider-verses, mankind's been making moving drawings for millennia and, as far back as the late 1800s, adland has been harnessing its magical powers. Carol Cooper chats to industry magicians about the state of the animation nation today.

12th Apr
From diversity to digitisation, what are the big issues in casting today?

From diversity to digitisation, what are the big issues in casting today?

Ahead of the CDA 2019, three top casting directors unpack this year's talking points and trends.

11th Apr
Calm down, dear: it’s only advertising; The universal fight against emotional women

Calm down, dear: it’s only advertising; The universal fight against emotional women

This month Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.

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PES: The Way I See It PES: The Way I See It
11th Apr

PES:TheWayISeeIt

The master of stop-motion talks to Jamie Madge about tweaking reality and twisting perception.

10th Apr
How to... create empathy through animation

How to... create empathy through animation

Animation is the format we turn to when telling difficult stories, and it can deliver new levels of human empathy and imagination, argues Kelsey Hodgkin, EVP, Head of Strategy at Deutsch Los Angeles.

10th Apr
Should consumers be wary of animated influencers?

Should consumers be wary of animated influencers?

The explosion of influencer marketing on social media has highlighted some strange and inhuman hitchhikers. International creative services company, The Moon Unit, dives into this weird world, examining the creators, and the curious ethical issues that surround them.

28th Mar
Too punny for words

Too punny for words

From the Economist's classic print ads to Domino’s cheesy pun-generating bot, Tim Cumming explores the weird and wonderful world of wordplay in advertising.

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How To... master the art of choreography How To... master the art of choreography
27th Mar

HowTo...mastertheartofchoreography

Director and lord of the dance, Caviar's Henry Scholfield, breaks down the language of movement in film.

25th Mar
When it comes to 'branded comedy', fortune favours the brave

When it comes to 'branded comedy', fortune favours the brave

With the 'digital guillotine' poised to fall on brands who stick out their necks for laughs, Hughie Phillips, co-founder and MD of MindsEye, argues that risks are nonetheless worth taking.

20th Mar
How to… make diversity about more than just a day

How to… make diversity about more than just a day

International Women’s Day, Pride and Black History Month are important dates in the calendar, but real diversity can only be achieved through constant effort and progress, argues Eira Ellis, Head of Creative Production at Hogarth Worldwide.

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