the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
SproutbirthsrapperBriggs’newtrack
Oceana’sdrasticplasticwarning
Posten reveals the rise and fall of Rudolf
The impact of celebrity status on the red-nosed reindeer is exposed in a shocking mockumentary directed by Kasper Häggström for the Norwegian postal service.
Loewe’s marionette magic
Joseph Wallace helms a whimsical, single-take spot inspired by the Spanish luxury fashion house’s collaboration with Kyoto-based ceramic studio Suna Fujita.
McDonald's makes light work of Christmas
Nicolai Fuglsig directs a joyful trip down an illuminated street in this festive spot from Leo Burnett.
iPlayer explores the whyever
Pitching its shows as the ultimate hangover cure or argument ender, the BBC's streaming service solves all in these fun, short spots from SMUGGLER's Freddy Mandy.
Adobe's marketing makeover with Benny Blanco
The music producer and culinary author revamps his favourite taco restaurant’s visual identity with the software company’s Adobe Express design tool.
Apple Pay's thrifting thrills
Nick Ball’s comedic campaign for the tech brand's payment platform sees an antique plate enthusiast snapping up a rare find for her gaudy collection.
shots gets the filmic treatment
To celebrate and promote Treatments, the latest addition to the shots stable of products, we commissioned a special film which is launching today. Here, the team behind it discuss its concept, creation and the challenges they faced while making it.
Inside Kristallnacht imortalises Holocaust history
A pioneering mixed reality experience captures the memories of Holocaust survivors to educate future generations about the horrors they lived through.
PETA wishes a merry Christmas to all
A young girl’s friendship with a cow comes to a heartbreaking end in the animal welfare organisation’s thought-provoking holiday campaign.
JD Sports redefines family
The UK sports-fashion retailer’s festive spot paints an authentic picture of what Christmas traditions and community can look like for different people across the country.
Jovardi’s dystopian horrors
The You Are Here director launches a dark experimental short film set in a disturbing future, created entirely using cutting-edge AI tools.
The Entertainer's unrequited love
Toy shop chain The Entertainer brings us this funny but sad story of a toy whose days as the main attraction are over.
White Ribbon's bloomin' lovely conversation starter
A group of men are asked if they've ever received flowers as a gift in this endearing spot from Candybox Marketing.
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Sports Direct puts the boot into Christmas traditions
SMUGGLER director Rawtape fills the screen with sporty celebs and youth culture in this entertaining spin around festive tropes.
Sony's limitless play stations
A city turns into a giant recreation ground in adam&eveDDB and Frédéric Planchon's new film.
A few of our favourite short films from the past few weeks.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Comedic short asks a question you might not want to answer
A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.
Romain's focussed nano-film
Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.
Will Webb's Personal Effects
Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.
A short film with a literal message
A funny new short film from directing duo LAMAR+NIK takes texting seriously.
IKEA embraces sleep
A new campaign for IKEA Greece explains why sleep isn't always the enemy and that, sometimes, the Land of Nod is the best place to be.
Get your head in the game with EE
Gamers and influencers get serious about their set-up in a slick spot directed by McCourt for the tech brand’s new gaming kit campaign.
O2 calls for GranAI
In a campaign designed to battle phone scammers, VCCP’s AI creative agency faith has unleashed Daisy; a next-gen, next-gran chatter with an uncanny ability to annoy fraudsters.
Agent Provocateur's Christmas stockings
The husband and wife team of Peter Crouch and Abbey Clancy star in this new campaign for the luxury lingerie brand that combines the funny and the flirtatious.
Cathay’s FOMO fail
A shameless employee pretends to love rugby in hope of impressing his boss in the international Hong Kong airline’s cringeworthy new campaign.
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