the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Barriers Worldwide draws a fashion line in the sand
Director Onda helms a surreal and metaphorical short film for the fashion brand that taps into Black cultural narratives.
Kawai’s chords in the key of life
This charming campaign for the piano manufacturer features three real pianists at different stages of their musical journeys.
A. Kjærbede + Globe Studios: manifestly fashionable
The fashion brands promote their limited-edition collaboration with an evidently cool film helmed by Cuban/Danish director Sebastian Lopez.
Kendrick gets wet for the Apple Music Super Bowl LIX Halftime Show
In a subtle but stylish film for the upcoming event, the performer takes an unexpected Gatorade shower.
Monday.com’s fleece de resistance
Knucklehead’s Rob Leggatt directs a droll campaign for the online workflow platform featuring some unusual brand llamba-ssadors.
Instacart’s supermarket squad
The virtual shopping cart app drops a fun teaser for its first Super Bowl campaign, featuring HEINZ Wiener Dogs, the Old Spice Guy, and The Pillsbury Doughboy.
SAFE Project’s snowball effect
Creative studio Lobo crafts an affecting animated film in partnership with FCB Health to raise awareness of wintertime alcohol misuse.
Nike's at your service
W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.
Eskimo Supreme's dance with The Devil
The former member of Irish hip-hop rap crew Versatile kicks off his solo career with a madcap, self-directed promo on the dangers of addiction.
All eyes on the ADC Annual Awards
MullenLowe Design Studio crafts a fun series of eye-themed ads for the world’s longest-running awards program for creative excellence.
Coldplay’s warm feelings
The UK pop giants’ track ALiEN HiTS/ALiEN RADiO gets a sublimely gorgeous promo that tells a story of love and belonging, directed by Isabel Garrett through Blinkink with a global team of 27 filmmakers and artists.
SICKDOGWOLFMAN presents The Sun of all fears...
In a wicked, icky spot for sunscreen brand SLATHER, Haven’t You Done Well duo Will&Sej show just how conniving that gasball can be.
Oscar Jerome heads to the pictures
The British musician watches a film of his own memories in a cinematic and reflective promo for his track The Fork, directed by Milo Blake.
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Architects of their own destruction
British metalcore heavyweights Architects unleash their new single Blackhole with a blistering, cinematic promo.
Oracle Sisters’ identity crisis
British director Jim Longden’s quirky promo for the Parisian indie rock trio features a motley crew of drag queens, ballet dancers and deviant priests.
A few of our favourite short films from the past few weeks.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Comedic short asks a question you might not want to answer
A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.
Romain's focussed nano-film
Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.
Will Webb's Personal Effects
Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.
A short film with a literal message
A funny new short film from directing duo LAMAR+NIK takes texting seriously.
The ugly face of Cero Ismael
100% directors Folkert Verdoorn and Simon Becks helm a surreal and cinematic promo for the Dutch artist's track, Driving Round Looking For Unknown.
What happens when OK Go are left to their own devices?
In another audacious music video for the band, this time in collaboration with Project Management Institute (PMI) for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.
Barnardos' not so happy birthday
This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.
Blondshell’s dog days
Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.
Wilfrid Brimo's latest is dripping in elegance
In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.
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