Castorama Launch Story-Telling Wallpaper

Point an app at any of the characters on French DIY store Castorama's new Magic Wallpaper and unlock a story featuring that character.

Designed by TBWAParis, the wallpaper features 10 characters, including a superhero, a 'jogging rhinoceros' and a 'marine cat', each of which is a digital marker, connected to an approximately five minute story within the app.

Users can also select a two character mode, which tells stories featuring any combination of two characters, making for 45 potential combination stories alongside the 10 solo adventures.

Each story comes in two modes: a text version for reading yourself or by a designated tucking-in, bedtime-story-reading grown up with sound effects activated by clicking certain words; or an audio version where a storyteller reads out the story in-app. It also works in airplane mode and in a low-luminosity night mode to ease the worries of health and sleep-conscious parents and guardians.