Dust Bowl Disciples #ShredTheDrought in Cool PSA

California is currently in the midst of the worst drought in modern history; it's estimated that 90 per cent of the US state is currently affected. To help combat the problem members of an unlikely sub culture have stepped in to help: skateboarders.

Last time a drought of this scale hit, young skaters, including Steve Alba, now known as the Godfather of backyard pool skating, saw the empty swimming pools as an opportunity revolutionising the sport forever.

Now four decades later some of the biggest names in skateboarding history including Tony Alva, Steve Olson, Tony Hawk, Christian Hosoi and Arto Saari have founded the Dust Bowl Disciples.

Created by McGann | Zhang in partnership with the Los Angeles Coalition for Water Conservation and Heal The Bay and produced by Six Stair Film the documentary-style PSA is supported by a dedicated website which offers tips on preserving water alongside the hashtag #ShredTheDrought.