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Sydney animation house Sixty40 has announced the appointment of award-winning animation director Simon Robson as creative director. Robson joins the studio following a year directing with MPC Creative and Not to Scale in the UK. His recent work has seen him helm projects for brands including MasterCard, Pernod Ricardm, The Iconic, Kia Motors, Telstra and promos for Australian broadcaster SBS. Before 2010, Robson was represented by Nexus Productions in London as a commercial director on global campaigns for Nike, Save the Children, Mars and adidas.

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