YungBlud’s ode to 90s promos
The singer songwriter draw inspiration from the golden era of British music videos in a bold film for his track Lovesick Lullaby.
Nike puts Luka Dončić on trial
Director Jody Hill helms a playful courtroom drama starring the NBA superstar, celebrating the launch of the sportswear brand’s Jordan Luka 4 trainer.
Herconomy’s story of milk and money
A moving campaign from Nigeria’s first women-focused bank empowers women to make informed personal and financial choices about breastfeeding.
Megan Thee Stallion's matter of time
Director Zac Dov Wiesel’s madcap promo for the American rapper’s track Whenever blends fish people, twerking and an iconic Surrealist artwork.
David Beckham’s guilty pleasures
Pepsi MAX returns with a new iteration of its 'Thirsty For More' platform, with Becks endorsing the value of doing the things that make you happy however inconsequential they might seem.
Botanic’s better nature
Gardening brings three generations of a family together in a touching spot from the French horticultural brand.
When the chips are down, KFC says sorry
The fast food chain's bold campaign saw the distribution of 17 tonnes of new improved and – most importantly – free fries to make amends for previously poor potato chip performance.
Stella Artois' low-profile lager-placers
In a deliciously observed campaign from Ogilvy New York, the beer brand celebrates those who know where to stash their booze.
YungBlud’s ode to 90s promos
The singer songwriter draw inspiration from the golden era of British music videos in a bold film for his track Lovesick Lullaby.
Nike puts Luka Dončić on trial
Director Jody Hill helms a playful courtroom drama starring the NBA superstar, celebrating the launch of the sportswear brand’s Jordan Luka 4 trainer.
Herconomy’s story of milk and money
A moving campaign from Nigeria’s first women-focused bank empowers women to make informed personal and financial choices about breastfeeding.
Megan Thee Stallion's matter of time
Director Zac Dov Wiesel’s madcap promo for the American rapper’s track Whenever blends fish people, twerking and an iconic Surrealist artwork.
David Beckham’s guilty pleasures
Pepsi MAX returns with a new iteration of its 'Thirsty For More' platform, with Becks endorsing the value of doing the things that make you happy however inconsequential they might seem.
Botanic’s better nature
Gardening brings three generations of a family together in a touching spot from the French horticultural brand.
When the chips are down, KFC says sorry
The fast food chain's bold campaign saw the distribution of 17 tonnes of new improved and – most importantly – free fries to make amends for previously poor potato chip performance.
Stella Artois' low-profile lager-placers
In a deliciously observed campaign from Ogilvy New York, the beer brand celebrates those who know where to stash their booze.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
42 Branded welcomes director-photographer Katie Burdon
With roots in Cornwall and now based in London, Burdon brings a fresh perspective and an unwavering focus on the female gaze that resonates deeply within her photography and film.
Keith McCarthy joins Pulse
McCarthy has joined the global roster at Pulse, bringing with him a signature blend of cinematic storytelling, sharp humour, standout casting, and high-energy filmmaking.
David Wilson joins Biscuit Filmworks for commercial representation
Wilson’s signing continues Biscuit Filmworks’ commitment to working with boundary-pushing creatives who bring originality, emotion, and impact to every frame.
BBH is on the hunt for black sheep, as barn door opens
Agency BBH is opening entries for Barn, the first and only ad school based inside an agency and now one of the most successful creative advertising courses in the country.
Final sessions announced for Out of the Box LA
If you ever wanted access to some top-level agency producers to whom you could ask... well... anything, then you're in luck. Plus, how will Generation Alpha's gamified existence and tech-first approach to life challenge traditional marketing systems? Check out the full line-up for next week's event here.
Ramez Silyan heads to Stink
Writer and director Ramez Silyan signs to Stink for UK and US representation.
- Milk-Bone and Jif combine for new product launches
- Prime Video rolls out high-octane NASCAR campaign
- Absolute and Blind Pig create an emotional rollercoaster for Gardaland
- Telenovela warns of dangers to marine life
- Questions4Later gives us EASTERN EUROPEAN 2
- Cummins new campaign is forever rising
- Toyota’s green man leaves no trace
- New Eckrich campaign delivers the flavour and feeling of home
- Call the ESPN Chirpline
- Flex don’t slump with Anthony Joshua
42 Branded welcomes director-photographer Katie Burdon
With roots in Cornwall and now based in London, Burdon brings a fresh perspective and an unwavering focus on the female gaze that resonates deeply within her photography and film.
Keith McCarthy joins Pulse
McCarthy has joined the global roster at Pulse, bringing with him a signature blend of cinematic storytelling, sharp humour, standout casting, and high-energy filmmaking.
David Wilson joins Biscuit Filmworks for commercial representation
Wilson’s signing continues Biscuit Filmworks’ commitment to working with boundary-pushing creatives who bring originality, emotion, and impact to every frame.
BBH is on the hunt for black sheep, as barn door opens
Agency BBH is opening entries for Barn, the first and only ad school based inside an agency and now one of the most successful creative advertising courses in the country.
Final sessions announced for Out of the Box LA
If you ever wanted access to some top-level agency producers to whom you could ask... well... anything, then you're in luck. Plus, how will Generation Alpha's gamified existence and tech-first approach to life challenge traditional marketing systems? Check out the full line-up for next week's event here.
Ramez Silyan heads to Stink
Writer and director Ramez Silyan signs to Stink for UK and US representation.
The Talent
Haruna Takahara on the coolest way to Collide with ADFEST
The winner of the festival's Popular Vote in breaking talent showcase, Fabulous Five, explains how ICE, her wildly witty short that gives a solution to the problem of annoying customers, showcased a uniquly surreal sense of humour.
shots Unsigned: Major Dorfman
In our latest shots Unsigned interview we talk with Los Angeles-based director Major Dorfman. Here, he talks about his short film Classmates, finishing his Masters at university, and the draw of small town Massachusetts life...
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
Haruna Takahara on the coolest way to Collide with ADFEST
The winner of the festival's Popular Vote in breaking talent showcase, Fabulous Five, explains how ICE, her wildly witty short that gives a solution to the problem of annoying customers, showcased a uniquly surreal sense of humour.
shots Unsigned: Major Dorfman
In our latest shots Unsigned interview we talk with Los Angeles-based director Major Dorfman. Here, he talks about his short film Classmates, finishing his Masters at university, and the draw of small town Massachusetts life...
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
Haruna Takahara on the coolest way to Collide with ADFEST
The winner of the festival's Popular Vote in breaking talent showcase, Fabulous Five, explains how ICE, her wildly witty short that gives a solution to the problem of annoying customers, showcased a uniquly surreal sense of humour.
The Inspiration
On My Radar: Laura Murphy
Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.
Playlist: Mia Barnes
Radical Media director Mia Barnes shares her thoughts on music videos remaining a core part of an artist’s brand and identity, subversive female directors, and her new Nikon 35ti camera...
Arielle Zakowski: A Few of My Favourite Things
The Work Editorial editor talks us through the complex timelines, handy foot-coverings and romantic aliens that keep her creativity flowing.
On My Radar: Laura Murphy
Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.
Playlist: Mia Barnes
Radical Media director Mia Barnes shares her thoughts on music videos remaining a core part of an artist’s brand and identity, subversive female directors, and her new Nikon 35ti camera...
Arielle Zakowski: A Few of My Favourite Things
The Work Editorial editor talks us through the complex timelines, handy foot-coverings and romantic aliens that keep her creativity flowing.
On My Radar: Laura Murphy
Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.
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Chris Rhodes, founder and creative director of Experience, is on a mission to make sustainable production a priority. Here, he discusses the innovative techniques driving greener production, how client expectations are changing, and why responsible set design is just good business.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.