Sean Bean breathes life into new O2 spot
The beloved British actor lends his voice to the mobile network’s powerful campaign reflecting on the essential role of data in connecting human lives.
Taj Misr’s latest is no laughing matter
A silly trio of spots from the Egyptian real estate company feature three employees who work so hard they’ve lost their sense of humour.
Private Island's slice of paradAIse
In a delightfully deranged self-promotional film, Chris Boyle uses his AI powers and human wit to explain exactly what PI does.
Bringing sexy back to the future
This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.
Lynx’s purrsuasive new scent
In a fun campaign from MullenLowe, the body spray brand creates a catnip-infused aroma to help men charm their date's feline friend.
Lucrecia and JADE's FU to fame
In the dazzling promo for new track FUFN, the pop star takes matters into her own hands after a snide remark.
Viagra Boys’ rotten romance
The lead singer of the Swedish punk rock band catches feelings for a partially decomposed bog body in a grizzly promo from Eoin Glaister.
MLB heroes get anime-ted
In a striking short from W+K Portland and Passion's Hiroshi Shimizu, four of the league's top athletes (Shohei Ohtani, Paul Skenes, Juan Soto, and Aaron Judge) showcase their ball-batting superpowers.
Sean Bean breathes life into new O2 spot
The beloved British actor lends his voice to the mobile network’s powerful campaign reflecting on the essential role of data in connecting human lives.
Taj Misr’s latest is no laughing matter
A silly trio of spots from the Egyptian real estate company feature three employees who work so hard they’ve lost their sense of humour.
Private Island's slice of paradAIse
In a delightfully deranged self-promotional film, Chris Boyle uses his AI powers and human wit to explain exactly what PI does.
Bringing sexy back to the future
This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.
Lynx’s purrsuasive new scent
In a fun campaign from MullenLowe, the body spray brand creates a catnip-infused aroma to help men charm their date's feline friend.
Lucrecia and JADE's FU to fame
In the dazzling promo for new track FUFN, the pop star takes matters into her own hands after a snide remark.
Viagra Boys’ rotten romance
The lead singer of the Swedish punk rock band catches feelings for a partially decomposed bog body in a grizzly promo from Eoin Glaister.
MLB heroes get anime-ted
In a striking short from W+K Portland and Passion's Hiroshi Shimizu, four of the league's top athletes (Shohei Ohtani, Paul Skenes, Juan Soto, and Aaron Judge) showcase their ball-batting superpowers.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Ryan Dunn launches new Dunnwell studio
With offices in Chicago and New York, Dunnwell debuts with a global artist roster and a platform-agnostic approach to storytelling across mediums.
The British Arrows announces 2025 winners
Kai Hsiung, Global Managing Director at RSA Films, was recognised with the Fellowship Award on the 49th edition of the show.
Psyop adds Temple Caché to animation roster
The imaginative Paris-based mixed media powerhouse is the latest addition to the studio's North American roster.
Moirai signs director Sing J Lee
Following the release of his Sundance-winning debut feature, The Accidental Getaway Driver, Sing J Lee joins Moirai for UK commercial representation.
TBWA\Media Arts Lab names Nick Ciffone as ECD
Based in Los Angeles, Ciffone will report directly to Global Chief Creative Officer Brent Anderson.
Havas bolsters global leadership with executive appointments
Dan Hagen is tapped as Havas’ Global Chief Data and Technology Officer to lead data & tech strategy across the global holding company, and Jamie Seltzer succeeds Hagen as Havas Media Network’s Global Chief Data and Tech Officer.
- Guinness turns Shanghai pedestrians into ad directors
- Stoiximan sponsor the shirt
- Schweppes takes first steps on Mars
- It's light's up, let's go for the Toronto Blue Jays
- What's under Kohler's black veil?
- Co-op aims to tackle price perceptions
- Progressive’s Dr. Rick is back once again
- Director Benjamin Nicolas unveils new short film
- Tom’s of Maine says never underestimate nature
- Take me out to the FanDuel Sports Network
Ryan Dunn launches new Dunnwell studio
With offices in Chicago and New York, Dunnwell debuts with a global artist roster and a platform-agnostic approach to storytelling across mediums.
The British Arrows announces 2025 winners
Kai Hsiung, Global Managing Director at RSA Films, was recognised with the Fellowship Award on the 49th edition of the show.
Psyop adds Temple Caché to animation roster
The imaginative Paris-based mixed media powerhouse is the latest addition to the studio's North American roster.
Moirai signs director Sing J Lee
Following the release of his Sundance-winning debut feature, The Accidental Getaway Driver, Sing J Lee joins Moirai for UK commercial representation.
TBWA\Media Arts Lab names Nick Ciffone as ECD
Based in Los Angeles, Ciffone will report directly to Global Chief Creative Officer Brent Anderson.
Havas bolsters global leadership with executive appointments
Dan Hagen is tapped as Havas’ Global Chief Data and Technology Officer to lead data & tech strategy across the global holding company, and Jamie Seltzer succeeds Hagen as Havas Media Network’s Global Chief Data and Tech Officer.
The Talent
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
The Inspiration
On My Radar: Paul Sumpter
Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
Diego Contreras: A Few Of My Favourite Things
Superprime Films' recent signing, Diego Contreras, gives us an extensive look at the art, music and micro-decks that distract him from inspire his work on a daily basis.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
On My Radar: Paul Sumpter
Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
Diego Contreras: A Few Of My Favourite Things
Superprime Films' recent signing, Diego Contreras, gives us an extensive look at the art, music and micro-decks that distract him from inspire his work on a daily basis.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
On My Radar: Paul Sumpter
Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
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Though their dyslexia presents difficulties in reading and writing, Daisy Thomson, Head of New Business, and Sophia Ogilvie, Production Manager at Mad Cow Films, share how their visual way of thinking enhances problem-solving, script development, and project management.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.