Aperol’s ode to Italy
Jara Moravec’s sublime spot captures the orange liqueur cocktail’s irresistible charm amid the buzz of a summer evening at an Italian bar.
Bianca Poletti’s disturbing distortions
The director’s dystopian short film follows a teenage girl who becomes immersed in the sinister world of digital face filters.
Proton’s playtime paranoia
Blinkink’s Zack Tavel draws inspiration from 90s toy ads in a surreal, satirical spot promoting the privacy-focused tech company’s cloud storage product.
Andrex gives more power to the pooper
A case of 'school splash shame' is avoided by the loo roll's empowering mantra in this delightfully surreal spot from FCB London and Andreas Nilsson.
20 years on, Liverpool FC shows that they can still do it
"Hello. Hello. Here we go..." The 20th anniversary of Liverpool FC's 'miracle' UEFA Champions League final result is celebrated in this grandiose short from Carlsberg and new—land's Tore Frandsen.
AXION Energy’s friction-free rides
Stressful situations unfold with surprising ease in fun pair of spots championing the energy specialist’s vehicle lubricant.
Man City’s got talent
PUMA and football club Manchester City celebrates this year’s home kit launch with a surprising variety show.
Bolt’s driving disasters
The ridesharing app makes a compelling argument for ditching your car in a comedic campaign directed by Paul Geusebroek.
Aperol’s ode to Italy
Jara Moravec’s sublime spot captures the orange liqueur cocktail’s irresistible charm amid the buzz of a summer evening at an Italian bar.
Bianca Poletti’s disturbing distortions
The director’s dystopian short film follows a teenage girl who becomes immersed in the sinister world of digital face filters.
Proton’s playtime paranoia
Blinkink’s Zack Tavel draws inspiration from 90s toy ads in a surreal, satirical spot promoting the privacy-focused tech company’s cloud storage product.
Andrex gives more power to the pooper
A case of 'school splash shame' is avoided by the loo roll's empowering mantra in this delightfully surreal spot from FCB London and Andreas Nilsson.
20 years on, Liverpool FC shows that they can still do it
"Hello. Hello. Here we go..." The 20th anniversary of Liverpool FC's 'miracle' UEFA Champions League final result is celebrated in this grandiose short from Carlsberg and new—land's Tore Frandsen.
AXION Energy’s friction-free rides
Stressful situations unfold with surprising ease in fun pair of spots championing the energy specialist’s vehicle lubricant.
Man City’s got talent
PUMA and football club Manchester City celebrates this year’s home kit launch with a surprising variety show.
Bolt’s driving disasters
The ridesharing app makes a compelling argument for ditching your car in a comedic campaign directed by Paul Geusebroek.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Nexus Studios signs Alice Isaac
The boundary-pushing director and collage artist brings her genre-defying, tactile-digital aesthetic to the award-winning studio's commercial roster.
argentinacine welcomes director Justo Dell Acqua
Dell Acqua's challenge is to create images where concepts, acting performances, and cinematography coexist and enhance one another.
OURHouse Global joins JW Collective for strategic partnership
The culture-driven production powerhouse expands reach through new creative alliance.
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
Edward Andrews Joins Markenfilm Group
The British Director brings his cinematic precision and surreal humanity to Markenfilm’s roster for commercial representation in Germany and Switzerland.
- Audi launch new A3 range with cinematic campaign
- Taco Bell asks... are you happy?
- The Marías release Back to Me promo
- King She shoots for Yamê
- Caisse d’Epargne supports single-parent families
- Parents pay for college in strange ways with PNC Bank
- Renovate your pantry with LesserEvil
- AT&T encourages a phone call for mother’s day
- MG rolls out the pentathlete
- Girls Inc. of Los Angeles launch new anthem film
Nexus Studios signs Alice Isaac
The boundary-pushing director and collage artist brings her genre-defying, tactile-digital aesthetic to the award-winning studio's commercial roster.
argentinacine welcomes director Justo Dell Acqua
Dell Acqua's challenge is to create images where concepts, acting performances, and cinematography coexist and enhance one another.
OURHouse Global joins JW Collective for strategic partnership
The culture-driven production powerhouse expands reach through new creative alliance.
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
Edward Andrews Joins Markenfilm Group
The British Director brings his cinematic precision and surreal humanity to Markenfilm’s roster for commercial representation in Germany and Switzerland.
The Talent
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
The Inspiration
Playlist: Gabriel Schmitt
We hear from Grey’s Global Chief Creative Officer Gabriel Schmitt, where he talks about the future of visual albums, why Frame.io is his essential piece of tech, and reveals who his most played artist is...
Cannes Contenders: Canada
Leo Toronto's Chief Creative Officer Angus Tucker dives into the campaigns set for Cannes Lions that are set to bring home some Canadian bacon.
Cannes Contenders: Spain
Roberto Fara, Chief Creative Officer of Ogilvy Spain, shares his five top favourite works to come out of Spain, including tech that gives voice to the voiceless, awesome awnings and artistic ice-cream wrappers.
Playlist: Gabriel Schmitt
We hear from Grey’s Global Chief Creative Officer Gabriel Schmitt, where he talks about the future of visual albums, why Frame.io is his essential piece of tech, and reveals who his most played artist is...
Cannes Contenders: Canada
Leo Toronto's Chief Creative Officer Angus Tucker dives into the campaigns set for Cannes Lions that are set to bring home some Canadian bacon.
Cannes Contenders: Spain
Roberto Fara, Chief Creative Officer of Ogilvy Spain, shares his five top favourite works to come out of Spain, including tech that gives voice to the voiceless, awesome awnings and artistic ice-cream wrappers.
Playlist: Gabriel Schmitt
We hear from Grey’s Global Chief Creative Officer Gabriel Schmitt, where he talks about the future of visual albums, why Frame.io is his essential piece of tech, and reveals who his most played artist is...
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While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.