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Advertising agency Fred & Farid and K2, the first French independent event creative group, have announced the launch of FFK2, a worldwide digital centric event group. The new entity aims to offer brands more accountability and demand more return on investment for their events by offering specialists who can deliver both within budget and beyond expectations. The company opens with a strong international presence with seven offices worldwide – in New York, Paris, Hong Kong, Shanghai, Beijing, Tokyo, and Seoul.
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