the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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What if you were invited to a party but, on arrival, were ignored, then told not to eat the food, or dance to the music? Your seemingly friendly, initially welcoming host sounded like one thing, but turned out to be another. But, says Amy Kean, isn't that a bit like advertising? It might say it wants you to come, might even put together an initiative to encourage your attendance, but its inaction speaks louder than words.
Bach to basics; is it time to listen without prejudice?
Is Beyonce more effective than Bach? Can Sheeran shift more product than Schubert? Gary Hilton, Director of GAS Music, believes that when it comes to music, we should open our minds - and our ears - to not just the new, but the old. Because creative opportunities abound when we listen beyond the expected.
Console culture; how gaming is shaping the future of entertainment
From the table top, to the small screen and beyond, gaming has become the centre of popular culture, with huge numbers of dedicated fans. Steve Ford, SVP Advertising at ESL FACEIT Group, asks what brands can learn from the kings of the console.
Music videos; we love you, and we need you
If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
Risk and reward; playing it safe is a creative dead end
As a new year arrives, so too should a new approach to advertising, says World War Seven director Emma Debany. Or, rather, a return to an old approach; one which might take guts to roll the creative dice, but which can also deliver creative glory.
The power of the past in tomorrow’s branding
Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could be good old-fashioned heritage.
Adland's happy tropemas messaging
It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
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Does 'exclusive' really exist anymore?
As a director, you might be 'exclusive'. But, asks Luke Lashley, Founder of Departure, is that really the case? Is the traditional model for director representation working, or is it time to rebuild the future?
The more things change...; what the future can learn from the past
The more things change, the more they stay the same. Despite evolving industry practices, death-knell predictions for traditional approaches, and fears of technological upheaval, Washington Square Films Founder Joshua Blum, and EVP of Production/Producer Han West, believe that advertising's key tenets remain its core power.
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Learn More