CoorDown gives a voice to the unheard
CoorDown's campaign for World Down Syndrome Day 2025, tells us that people with disabilities want to be where the decisions are made.
This St Patrick's Day, they'll have no Kahlúa you're not drinking stout...
With a cheeky solution to 'Paddy’s Day pressure', W+K London and in-house production studio, WracK, have created a sneaky way to hide your tipple.
Hanumankind celebrates Keralan culture
The rapper reunites with director Bijoy Shetty to create an arresting promo capturing the traditional ritualistic art forms of Southern India.
State Farm heads to Gotham
Jason Bateman takes on the role of his almost-namesake Caped Crusader in this witty and remarkably comic-accurate spot from Highdive and Bryan Buckley.
NCSC’s knight in shining armour
In a clever campaign from The National Cyber Security Centre, a small business owner transforms into an silver-clad knight to protect herself against cyber-crimes.
Smith & Foulkes break more than circuits in new Schneider Electric spot
Adorably anthropomorphising a simple safety switch, the Riff Raff directing team give us a snapshot of lifelong dependency.
Erste Bank’s fatherly advice
A touching spot from the Austrian financial service provider captures the ups and downs of a father-son relationship with an unexpected and heartwarming twist.
Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
CoorDown gives a voice to the unheard
CoorDown's campaign for World Down Syndrome Day 2025, tells us that people with disabilities want to be where the decisions are made.
This St Patrick's Day, they'll have no Kahlúa you're not drinking stout...
With a cheeky solution to 'Paddy’s Day pressure', W+K London and in-house production studio, WracK, have created a sneaky way to hide your tipple.
Hanumankind celebrates Keralan culture
The rapper reunites with director Bijoy Shetty to create an arresting promo capturing the traditional ritualistic art forms of Southern India.
State Farm heads to Gotham
Jason Bateman takes on the role of his almost-namesake Caped Crusader in this witty and remarkably comic-accurate spot from Highdive and Bryan Buckley.
NCSC’s knight in shining armour
In a clever campaign from The National Cyber Security Centre, a small business owner transforms into an silver-clad knight to protect herself against cyber-crimes.
Smith & Foulkes break more than circuits in new Schneider Electric spot
Adorably anthropomorphising a simple safety switch, the Riff Raff directing team give us a snapshot of lifelong dependency.
Erste Bank’s fatherly advice
A touching spot from the Austrian financial service provider captures the ups and downs of a father-son relationship with an unexpected and heartwarming twist.
Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowOriginalSourcetookAIforawildride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
How Alice Mathias brought the Super Bowl audience to tears over Chamzo
The Gifted Youth director's showstopping spot for Totino's brought the creative team from niche Netflix hit I Think You Should Leave to a massive Super Bowl audience... and then had them spit out their dips. We sat down with Mathias to find out how she rocked the Big Game's most anarchic spot.
SixTwentySix appoints Hayley Diaz as head of production
Diaz joins to lead production operations and drive creative excellence.
Hogarth Worldwide appoints Nick Lee as UK MD
Nick Lee steps into the role of UK managing director at Hogarth Worldwide following Monica Taylor’s promotion.
Not Just Any signs director Robbie Samuels
With over two decades of experience, Samuels brings a distinct storytelling approach to the London-based studio.
VCCP expands creative team with three new duos
VCCP has expanded its creative team with the appointment of three highly awarded creative duos: Charli Camber and Laura Saraiva, Lance Boreham and Tom Dyson, and Jack Snell and Joe Lovett.
Strange Beast appoints Anna Ginsburg as creative director
Anna Ginsburg takes on the role of creative director at Strange Beast, further shaping the studio’s artistic vision.
KXRXT Images expands its roster
KXRXT Images strengthens its photography lineup with new local and international photography talent across various disciplines.
- McCann and Peroni launch The Italian Way
- Broken Antenna give us a tour of Brick Lane
- Magnum makes some noise with its new campaign
- SkinPen launch brand refresh campaign
- ellaOne give us your partner for after
- Sloggi drops new zero feel campaign
- Barboltian releases remake of How Am I Supposed to Live Without You
- Chloe Qisha enjoys some sex, drugs and existential dread
- Toronto’s St. Michael's Hospital Foundation challenges Ben Stiller to a pickleball showdown
- Ogilvy Madrid raises the voice of feminism on International Women’s Day
SixTwentySix appoints Hayley Diaz as head of production
Diaz joins to lead production operations and drive creative excellence.
Hogarth Worldwide appoints Nick Lee as UK MD
Nick Lee steps into the role of UK managing director at Hogarth Worldwide following Monica Taylor’s promotion.
Not Just Any signs director Robbie Samuels
With over two decades of experience, Samuels brings a distinct storytelling approach to the London-based studio.
VCCP expands creative team with three new duos
VCCP has expanded its creative team with the appointment of three highly awarded creative duos: Charli Camber and Laura Saraiva, Lance Boreham and Tom Dyson, and Jack Snell and Joe Lovett.
Strange Beast appoints Anna Ginsburg as creative director
Anna Ginsburg takes on the role of creative director at Strange Beast, further shaping the studio’s artistic vision.
KXRXT Images expands its roster
KXRXT Images strengthens its photography lineup with new local and international photography talent across various disciplines.
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Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Way I See It: Ben Taylor
From kicking around with McFly as a fledgling music video helmer to harnessing offbeat romances in Sex Education and Catastrophe, MindsEye director Ben Taylor's innate predilection for comedy has delighted audiences for years. Here, Taylor talks to shots about the cinematic education, accidental adaptability and Fiery Hawks that have given him such stellar opportunities.
Danielle Hinde ushers in the new
shots Awards The Americas Head Judge for the New Director category, Doomsday's Danielle Hinde, talks about the music videos that brought her into the industry, how creativity has changed over the past year and what she looks for in a good jury.
Peer Review: Cisma
Recently returning to Lobo - where his filmmaking career first began - director Cisma talks us through what excites him, from visionary creatives to seeing his ideas come to life on set, and explains why courage is the most essential quality for a director.
On My Radar: João Retorta
Partizan director João Retorta on too-many-films-not-enough-time, the power of photography to inspire, and why the copy/paste mentality is harming the industry.
Camila Zapiola: A Few of My Favourite Things
Stink Films director Camila Zapiola's unique take on creative inspiration incorporates the many ways her absolute favourite thing - eight-month-old Félix - impacts her shooting schedule.
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As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
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