Willem Dafoe and Catherine O'Hara are court in the act for Michelob
This punchy spot for Anheuser-Busch’s light beer ULTRA sees the two actors pull off a cheeky pickleball hustle.
Bud Light gives boring the (cul de) sack
The beer brand’s Big Game spot sees musical star Post Malone, comic actor Shane Gillis and NFL Hall of Famer Peyton Manning turn a dull party into a backyard bonanza.
Coopers keeps it real
A crafty new campaign from Special Group for the beer brand is a vibrant montage of original artworks created by Coopers fans.
Coldplay's patchwork planet
At turns dispiriting and heartening, this epic music video for the UK band’s We Pray captures the complexities of human life at this troubled time in our history.
NFL's motivational montage
National Football League players inspire kids to believe in themselves in an uplifting and poetic Super Bowl spot directed by Savanah Leaf.
Pringles' moustache magnet
Adam Brody accidentally beckons the facial hair of famous moustachioed men in one of the most brilliantly bizarre Super Bowl spots of the season, from FCB New York.
The Great Muppet Escaper
Kermit and co find the perfect place to stay in Booking.com's Big Game spot from Zulu Alpha Kilo and Nick Ball.
Doritos' alien crash site
Directors Dylan Bradshaw and Nate Norell's Crash The Super Bowl-winning film sees a hungry snacker resist the pulling power of ET.
Willem Dafoe and Catherine O'Hara are court in the act for Michelob
This punchy spot for Anheuser-Busch’s light beer ULTRA sees the two actors pull off a cheeky pickleball hustle.
Bud Light gives boring the (cul de) sack
The beer brand’s Big Game spot sees musical star Post Malone, comic actor Shane Gillis and NFL Hall of Famer Peyton Manning turn a dull party into a backyard bonanza.
Coopers keeps it real
A crafty new campaign from Special Group for the beer brand is a vibrant montage of original artworks created by Coopers fans.
Coldplay's patchwork planet
At turns dispiriting and heartening, this epic music video for the UK band’s We Pray captures the complexities of human life at this troubled time in our history.
NFL's motivational montage
National Football League players inspire kids to believe in themselves in an uplifting and poetic Super Bowl spot directed by Savanah Leaf.
Pringles' moustache magnet
Adam Brody accidentally beckons the facial hair of famous moustachioed men in one of the most brilliantly bizarre Super Bowl spots of the season, from FCB New York.
The Great Muppet Escaper
Kermit and co find the perfect place to stay in Booking.com's Big Game spot from Zulu Alpha Kilo and Nick Ball.
Doritos' alien crash site
Directors Dylan Bradshaw and Nate Norell's Crash The Super Bowl-winning film sees a hungry snacker resist the pulling power of ET.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowOKGoturneda'simple'conceptintoa577-hourexperiment
Co-directors Chris Buongiorno and Damian Kulash talk us through the extensive planning, numerical headaches, and mental stamina it took to shoot the A Stone Only Rolls Downhill music video.
How Coldplay's video is a window on the world(s)
Blinkink's Isabel Garrett shares the incredible feat of bringing 27 other filmmakers and artists together – in a mere four weeks – to create a patchwork planet in film: a montage musing on the variety of life through a multiplicity of POVs from around the globe.
How RUFFMERCY brought inhalation to his animation
Tasked with creating a dance-based promo inspired by the act of breathing, the animation director, aka Russ Murphy, explains how he used rotoscoped live action and hand-drawn animation to create his mesmerising music video for ANiML’s track Breather.
How McDonald's lit up Christmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
ECD Halle Petro named partner of Sonic Union
Petro will apply her vast and multifaceted experience as a creative, musician, and businessperson to her expanded leadership role.
Chromista welcomes BLOK for US representation
The dynamic directing duo is behind some of Europe’s most innovative comedy.
RadicalMedia signs director Carlos López Estrada
RadicalMedia announce the addition of visionary director Carlos López Estrada to its roster of talent for representation in the U.S. across film, and branded content.
Imagine This partners with The Cre8tors for US representation
Global creative studio Imagine This has announced an exciting new partnership with premier creative talent management company The Cre8tors.
Directing duo D I • A L joins Missing Link Films
Diego Indraccolo and Alice Gatti blend atmospheric visuals with high emotion, creating a unique style that spans fashion, lifestyle, and automotive worlds.
Park Village welcomes Chris Baker
Chris Baker heads to London-based production company Park Village as Head of New Business.
- Los York collaborates with HOKA to launch the Bondi 9
- The 2025 AMP Awards for Music & Sound launch call for entries campaign
- Choosing Franzia is a smart move
- Behringer launch the P24
- Perdue is winging it with Wayne Brady during this year’s big game
- Money works better at Wealthfront
- Film crews are chasing the same sun
- The New York Lottery help multiply that winning feeling
- Pickle Music celebrates new partnership
- Martians make cereal punk
ECD Halle Petro named partner of Sonic Union
Petro will apply her vast and multifaceted experience as a creative, musician, and businessperson to her expanded leadership role.
Chromista welcomes BLOK for US representation
The dynamic directing duo is behind some of Europe’s most innovative comedy.
RadicalMedia signs director Carlos López Estrada
RadicalMedia announce the addition of visionary director Carlos López Estrada to its roster of talent for representation in the U.S. across film, and branded content.
Imagine This partners with The Cre8tors for US representation
Global creative studio Imagine This has announced an exciting new partnership with premier creative talent management company The Cre8tors.
Directing duo D I • A L joins Missing Link Films
Diego Indraccolo and Alice Gatti blend atmospheric visuals with high emotion, creating a unique style that spans fashion, lifestyle, and automotive worlds.
Park Village welcomes Chris Baker
Chris Baker heads to London-based production company Park Village as Head of New Business.
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Brian Bernard's musical musings
Brian Bernard is Audio Director and Engineer at Grayson Music and also this year's Head Judge for the Music & Sound Design category of 2025's shots Awards The Americas. Here, he talks about the audio magic he's hoping to hear.
Rising voices: young producers on creativity, challenges, and change
Last night, Electric Theatre Collective and Biscuit Filmworks hosted the annual Young Producers Dinner. shots joined in to soak up the atmosphere, chatting with a new generation of producers about their inspirations, what drew them to the industry, and the challenges they see ahead.
Hannah Lux Davis: the high priestess of pop promos
With her knack for crafting blockbuster music videos that attract record-breaking numbers of eyeballs, it’s no wonder pop’s elite are flocking to London Alley director Hannah Lux Davis. Her secret weapons? Impeccable styling, bold choreography - and a ‘pretty gritty’ aesthetic.
On My Radar: Mr Gammon
Costume designer Mr Gammon talks sartorial expertise, the "staggering beauty" of Twin Peaks, why he never goes anywhere without a sketchbook, and the challenge of how to curate his sketches for an upcoming exhibition.
Pierre Gobin: A Few Of My Favourite Things
Pierre Gobin, the Barcelona-based Executive Producer at Jelly, shows us the nature, long bike rides, and daughter-led crafts that aid his inspiration.
Playlist: Daniel Olaifa
We spoke with Daniel Olaifa Music Supervisor at BBH London, about tiny desk concert perfection, eyeing up some Teenage Engineering gear, and secret dance classes...
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What if you were invited to a party but, on arrival, were ignored, then told not to eat the food, or dance to the music? Your seemingly friendly, initially welcoming host sounded like one thing, but turned out to be another. But, says Amy Kean, isn't that a bit like advertising? It might say it wants you to come, might even put together an initiative to encourage your attendance, but its inaction speaks louder than words.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
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