From fashion film's next big things to the creative communities keeping the form alive, we investigate what has happened to the industry's passion for fashion.
From famous faces interacting with CGI models, the argument over whether influencers are helping or harming fashion's creative output, and the increasingly surprising use of celebrities, Noel Bussey examines the this season's thoughts on fashion advertising.
From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.
Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.
Noted for her exquisite fashion films for such clients as Vogue Italia, Valentino and Hugo Boss, and with a flair for visual language, Italian director Elena Petitti di Roreto has amassed an impressive body of work in just three years as a director. She tells Carol Cooper about her quest for the possible and impossible in film.
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.
Ben Golik, Chief Creative Officer at customer agency LIDA, examines a brand that has gone 'from litigious to lit' as it has carved a new creative path through the sometimes staid world of fashion.
MPC’s Camilla Bateman on what fashion’s revolution in experiential and immersive means for production houses and VFX studios.
The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?
CCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand's profile.
Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.
Spindle and Frenzy director Lisa Paclet specialises in fashion and beauty and, here, she reveals her favourite fashion films, why Gondry's recent doc is a must-see, and how social media is killing creativity.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.
We speak to a few of tomorrow's bright new directorial stars, chat to the established about their big breaks, and get to grips with how the industry is finding and nurturing fledgling creators.
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