2026 World Cup

A football-focused campaign for ChatGPT that demonstrates how fans can use AI to engage more deeply with the sport they love.

A humorous multi-platform campaign positioning FOX One as the home of the FIFA World Cup 2026.

A visually ambitious campaign that transforms an Indonesian rainforest into a vertical football pitch, with players sprinting across the forest floor, scaling tree trunks and traversing the canopy.

A humorous multi-platform campaign positioning FOX One as the home of the FIFA World Cup 2026.

A humorous multi-platform campaign positioning FOX One as the home of the FIFA World Cup 2026.

A humorous multi-platform campaign positioning FOX One as the home of the FIFA World Cup 2026.

An AI-assisted campaign film transforms eleven footballers into their childhood selves to highlight refugee resilience and inspire belief in what is possible.

A mixed-media campaign for the FIFA World Cup 2026 that transforms scarves, enamel badges, flags, drums, face paint and bobbleheads into canvases celebrating iconic football moments.

Zlatan Ibrahimović teaches the 3 steps to winning finals.

Nike's six-minute World Cup epic throws football, celebrity culture and Hollywood spectacle into a single chaotic universe.

Soccer fans deserve Pepsi.

Soccer fans deserve Pepsi.

Marking 20 consecutive years as the world's number one TV brand, Samsung's latest campaign celebrates its leadership through the language of football.

Ahead of a landmark summer featuring the FIFA World Cup, America 250 celebrations and Sail Boston, Meet Boston’s campaign celebrates the people who make the city welcoming.

The latest chapter of the Game Changing Card campaign features U.S. Men’s National Team captain Christian Pulisic, shifting the focus from referees to football fans as the true experts.

The world gathers in one house for wifi connection.

A stop-motion animated film featuring Son Heung-min that showcases Kaiser Permanente’s integrated, holistic approach to health by depicting care seamlessly supporting performance and everyday wellbeing.

A stop-motion animated film featuring Son Heung-min that showcases Kaiser Permanente’s integrated, holistic approach to health by depicting care seamlessly supporting performance and everyday wellbeing.

A stop-motion animated film featuring Son Heung-min that showcases Kaiser Permanente’s integrated, holistic approach to health by depicting care seamlessly supporting performance and everyday wellbeing.

A stop-motion animated film featuring Son Heung-min that showcases Kaiser Permanente’s integrated, holistic approach to health by depicting care seamlessly supporting performance and everyday wellbeing.

Hershey's honors hometown hero Christian Pulisic.

Irn-Bru presents "We're Made in Scotland from Girders".

Ahead of the World Cup in the USA, Paddy Power pits Danny Dyer against Rob Lowe in a tongue-in-cheek battle over which nation does football better. Celebrating the passion and culture of English football, the campaign combines humour, celebrity cameos and national rivalry across TV, digital, social and out-of-home.

A multi-platform campaign from Chobani and U.S. Soccer celebrates the communities, families and personal histories behind top U.S. Men’s National Team players through bespoke fashion pieces, documentary storytelling and large-scale portrait art installations.

An ultimate game of soccer sparks up in a hotel lobby.

A multi-platform campaign from Chobani and U.S. Soccer celebrates the communities, families and personal histories behind top U.S. Men’s National Team players through bespoke fashion pieces, documentary storytelling and large-scale portrait art installations.

A multi-platform campaign from Chobani and U.S. Soccer celebrates the communities, families and personal histories behind top U.S. Men’s National Team players through bespoke fashion pieces, documentary storytelling and large-scale portrait art installations.

No one cares about Streaking Steve anymore.

EE offers tools and guidance to support all boys.

To FIFA Worldcup fans, everything else can wait.

Fans order with iFood as they get ready for the FIFA Worldcup games.

A high-energy campaign turning the journey to a major sporting event into part of the spectacle, with convoys of fans racing toward the action in sync.

Will Ferrell drives across country in the FIFA bandwagon bus.

Will Ferrell drives across country in the FIFA bandwagon bus.

Will Ferrell says the best fans are bandwagon fans.

An epic Volkswagen manifesto imagining Brazil celebrating a sixth world football title, using trust, memory, and collective emotion to connect the brand with national pride.

A city-wide game of soccer is played.

Pago Facil offers fans better shirts for this year's World Cup

Heineken presents "Fan Volunteers".

AXE turns over‑the‑top World Cup fan fashion into a global comedy platform, showing that even when national pride ruins your look, fragrance can still spark attraction.

AXE turns over‑the‑top World Cup fan fashion into a global comedy platform, showing that even when national pride ruins your look, fragrance can still spark attraction.

A campaign featuring Terry Crews promotes larger-than-life hosting moments around football viewing, positioning Hisense as a brand for entertainment and social gatherings.

AXE turns over‑the‑top World Cup fan fashion into a global comedy platform, showing that even when national pride ruins your look, fragrance can still spark attraction.

AXE turns over‑the‑top World Cup fan fashion into a global comedy platform, showing that even when national pride ruins your look, fragrance can still spark attraction.

AXE turns over‑the‑top World Cup fan fashion into a global comedy platform, showing that even when national pride ruins your look, fragrance can still spark attraction.

A light, authentic, and unexpected campaign, which allows fans to see their players in a new light.

A football‑culture‑driven campaign in which Emperador symbolically “protects” Mexican fans’ passion for football through a viral stadium stunt and a series of humorous digital pieces starring Yassine Cheuko and Luis “El Matador” Hernández.

After 4 years, it's time for fans to celebrate FIFA World Cup once again.

Johnnie Walker highlights the similarities between football and an aged whiskey.

Sleep later, it's World Cup time.

A star-studded football fantasy film transforms a neighbourhood pitch into a legendary battleground, celebrating street football culture, competition and the universal dream of becoming a backyard legend.

A cinematic football campaign honours the unseen workers behind the sport’s greatest moments, celebrating caretakers, technicians and everyday contributors whose dedication makes championship success possible.

Fox Sports promotes the upcoming FIFA World Cup.

Check out all the World Cup action on Freely.

A campaign featuring Thierry Henry uses humorous sketches of him watching himself in different genres to showcase Samsung TV performance and features.

A campaign shifts focus from football matches to pre-game rituals, following a central figure through moments of self-expression and community tied to the Snipes x Nike collection.

Gatorade celebrates football.

A football‑culture‑driven campaign in which Emperador® symbolically “protects” Mexican fans’ passion for football through a viral stadium stunt and a series of humorous digital pieces starring Yassine Cheuko and Luis “El Matador” Hernández.

A football‑culture‑driven campaign in which Emperador® symbolically “protects” Mexican fans’ passion for football through a viral stadium stunt and a series of humorous digital pieces starring Yassine Cheuko and Luis “El Matador” Hernández.

A football‑culture‑driven campaign in which Emperador® symbolically “protects” Mexican fans’ passion for football through a viral stadium stunt and a series of humorous digital pieces starring Yassine Cheuko and Luis “El Matador” Hernández.

Fans start a chant for the FIFA World Cup 2026.

A high-energy global film celebrates football culture through fan rituals and debates, as global stars bring playful “rules” of the game to life across surreal, exaggerated scenarios.

A celebration leaves a lot of glasses empty.

Fans grow anxious watching the FIFA26 games.

A nostalgia-led global campaign celebrating Budweiser’s 40-year FIFA World Cup partnership through a limited-edition collectible pack, hero film and out-of-home work honouring iconic football moments.

A full‑scale U.S. Soccer anthem spot designed to rally fans and celebrate belief in the USMNT.

FedEx transformed Parc des Princes into an immersive UEFA Champions League fan experience where participants tested football skills aligned with FedEx’s core values alongside football legends and creators.

Gabrielle Union and Keegan-Michael Key appear on behalf of Casamigos.

A restrained, choreographic meditation that reimagines the Congolese national anthem as a living, diasporic expression—less about nationhood, more about shared identity in motion.

Mexico and Sabritas get hyped for the World Cup.

Sabritas Flamin' Hot presents "The Warmest Welcome".

Jim Beam is the official spirit of US Soccer.

Here is Ogilvy Argentina´s new campaign for Quantic, considering the World Cup is next door.

Envy is undoubtedly one of the emotions that arise when we talk about the World Cup, especially among Argentinians.

I hope you enjoy this piece as much as we desire a new TV.

Nike reframes Brazilian football’s signature joy as a powerful, intimidating tactical force through a campaign starring top national players and centered on the explosive metaphor of a bird breaking free after 24 years

Nike reframes Brazilian football’s signature joy as a powerful, intimidating tactical force through a campaign starring top national players and centered on the explosive metaphor of a bird breaking free after 24 years