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CAP – Beginner

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Campaigns portraying the the dangers of driving are rarely laugh-a-minute, but we reckon you might need a bit of a sit-down and a hot drink after watching these ones.

Created for Czech insurance association CAP, Juraj Janiš' Aggression Kills campaign tells three tales, Beginner, Mother and Truck Driver, which presents traffic accidents from the POV of the victim.

Heartbreakingly told to a loved one, a sneaky move that is devastatingly effective, agency BeefBrothers' work is personal, poignant and powerful.

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