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Agency Saatchi & Saatchi and non-profit, AID FOR AIDS / AID FOR LIFE, have launched a new pro-bono campaign in honour of the 25th anniversary of the organisation.

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasise the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer.

Jason Alexander, who previously worked with Saatchi & Saatchi for this year’s Tide Super Bowl commercial, happily agreed to lend his voice to this story in support of this incredible organisation. The animation was done by the brilliant minds at Bewilder in South Africa and the music is an original composition done by Fuse, located in Singapore making this a truly international passion project.

AID FOR AIDS / AID FOR LIFE – Dove

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