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Microsoft – The Digital Age

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In a world where everything is shifting to digital, Xbox has been brave enough to take gaming fully online, too. 

Enter the Xbox One S All-Digital Edition—and the accompanying mockumentary-style spot from 215 McCann, The Digital Age.

In an effort to make the biggest announcement about this smallest of changes, 215 McCann created a behind-the-scenes mockumentary that tells the story of the designers and engineers who came up with this very simple - yet very powerful - idea. The spot adopts the same inspirational, serious tone of other ‘how did they so that?’ documentaries, celebrating the creation of the new console with tongue planted firmly in cheek.

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