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Vue – Get Lost

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We all know that there are numerous screens competing for our attention at all times, so it's only fair that the biggest and oldest gets to fight back.

In an entertaining and fast-moving call to arms, cinema chain Vue, agency Joint and RSA's Jake Scott have joined forces to encourage audiences to Get Lost in the experience of the big screen.

Presented with flair by John Boyega, chock full of delicious cinematic Easter Eggs and with a special cameo from a certain director's certain director father (which we might have spoilt in the headline of this piece), the film's important message - not only for cinema fans, as a study from UCL has proved that a cinema trip has profound cognitive, emotional and psychological benefits - is broadcast in suitably blockbuster style.

The campaign kicked off today in every Vue screening in the UK and Ireland, and will be rolled out across channels including social and OOH, as well as other markets globally.


Check back early next week for an interview with Joint about the campaign and its inception (filmic pun intended).

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