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EA Games – 5:10

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Gaming can be a great escape from the stresses of modern life, but when a particular foe (be it digital or actual) gets the better of you in your favourite pastime, it can plague you.

Such is the concept at heart in this funny spot for the remake of EA's arcade racer Need For Speed: Hot Pursuit, following a frustrated videogamer whose despair at not matching a rival's time is in-console-able.

Cinematically directed by Rattling Stick's Gabe Turner, the comedic performances and endearingly insane repetitions of the 5:10 mantra makes for an entertaining racing rivalry.

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