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KFC fans have been clamouring for the iconic Double Down sandwich to return to the menu, and after a ten-year hiatus, the bunless menu item is back, for four weeks only.
To celebrate its return, MullenLowe Boston put a spin on Major Lazer’s hit song, Bubble Butt and paired it with off-the-wall visuals for a trippy tribute to the world’s greatest sandwich with fried chicken for buns. The spot lives up to the name, Double Down, bringing all the energy to convey the eye-bulging excitement of its return with eccentric effects like talking socks and a dancing cactus set to an upbeat track.
Credits
powered by
- Agency MullenLowe/Boston
- Production Company Stink/USA
- Director WATTS
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Credits
powered by
- Agency MullenLowe/Boston
- Production Company Stink/USA
- Director WATTS
- VFX Zero VFX
- Executive Producer Meg Bailey
- Color Ethos Studio
- Editor Work Editorial/London
- Music Squeak E Clean Studios/USA
- Group Creative Director Enrique Camacho
- Associate Creative Director Kelly Nichols
- Copywriter Patrick Harrington
- Executive Producer Karen Leiper Haffmans
- Producer Carissa Marlowe
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Executive Producer Nicky Barnes
- Head of Production Ari Schneiderman
- Line Producer Bridgitte Pugh
- VFX Supervisor Brinton Jaecks
- Colorist Kaitlyn Battistelli
- Editor Executive Producer Alejandra Alarcon
- Producer Tarjas White
- Executive Creative Director Tim Vacarrino
- Art Director Jessica Navarrette
- Copywriter Kieran Murray
- Junior Copywriter Nick Gonzales
- Editor Emilie Aubrey
Credits
powered by
- Agency MullenLowe/Boston
- Production Company Stink/USA
- Director WATTS
- VFX Zero VFX
- Executive Producer Meg Bailey
- Color Ethos Studio
- Editor Work Editorial/London
- Music Squeak E Clean Studios/USA
- Group Creative Director Enrique Camacho
- Associate Creative Director Kelly Nichols
- Copywriter Patrick Harrington
- Executive Producer Karen Leiper Haffmans
- Producer Carissa Marlowe
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Executive Producer Nicky Barnes
- Head of Production Ari Schneiderman
- Line Producer Bridgitte Pugh
- VFX Supervisor Brinton Jaecks
- Colorist Kaitlyn Battistelli
- Editor Executive Producer Alejandra Alarcon
- Producer Tarjas White
- Executive Creative Director Tim Vacarrino
- Art Director Jessica Navarrette
- Copywriter Kieran Murray
- Junior Copywriter Nick Gonzales
- Editor Emilie Aubrey
The hotly debated menu item has been available for a limited time only, and has already been reviewed by food critics, generating a lot of hype.
MullenLowe Boston Group Creative Director, Enrique Camacho said: “KFC’s Double Down is the most over-the-top sandwich ever conceived. We wanted to match that energy with equally over-the-top creative executions. Basically, we just got weird with it and the results were a lot of fun.”
KFC U.S. CMO, Nick Chavez adds: "The Double Down is one of the most buzzworthy fast food menu items ever. After nearly a decade of people begging for its return, we're embracing the chaos, bringing back our most iconic sandwich ever for just four weeks."
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