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Pantene – Raymond & Robbi On Becoming A Family

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Depicting real-life connections and adoption stories, this set of three ads from Pantene is all about love, family, and rituals.

Partnering with Family Equality, a charity dedicated to advancing legal and lived equality for LGBTQ+ families, this series of documentaries show the everyday power of simply being a family that loves each other. As each family talks through how they care for their children, the love comes through in gestures and routines. It becomes apparent that these families have so much love to give, and are so grateful for the opportunity to be together. 

“For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples – who are seven times more likely to adopt or foster children – it can mean even more: Trust. Attachment. Connection. Family.” The three films; Becoming a Family, Loving your Roots, and Exploring Self-Expression, each connect with a different aspect of family. They were directed by Matthew Puccini of UNIT9, and the campaign was led by agency Grey NY

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Pantene – Ashley & Ellie On Loving Your Roots

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Pantene – Joyia & Mariana On Exploring Self-Expression

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