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Audi – Not For You

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Electric cars - they're never going to take off, are they? They can't match a regular car for power and speed, and God knows what happens in a downpour - everyone knows water and electricity don't mix. 

Then there's the whole palaver of finding a charging point before you run out of battery... 

Audi aims to silence the critics and convince the doubters in this sassy new campaign for its E-tron model. Created by Venables Bell & Partners and directed by Mark Jenkinsonthrough Rogue Films, the 60-second spot is a fast-paced 'F-you' to every common preconception about electric cars. 

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