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Special Olympics Latin America – The Same Blood

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With beautiful black and white photography, The Same Blood is an inspirational tale from VMLY&R Mexico, following a young boy motivated to take up judo, which has a delightful twist when it's revealed that his father has been competing for the Special Olympics Latin America.

Released on the International Day of Sport for Development and Peace (April 6th), the spots' heart-warming success story coupled with stunning imagery, filmed by Catatonia and director Hari Sama, makes for a delightful watch.

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