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Giffgaff – choose giffgaff

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It's not often that we'll watch an ad twice, but giffgaff's latest campaign had us hitting refresh again, and again... and again.

Tapping into the current climate of political turmoil, the zany 60-second spot, created and directed by Blink's Fred Rowson, takes us on a whistle-stop tour of alternative universes peopled by surreal characters, who are all empowered by their ability to choose.

Jam-packed with blink-and-you'll miss them moments - talking iguanas, a man cradling a pinata like a newborn baby - every scene is rich in quirky details, while the dreaded B-word is addressed with sardonic (and very British) humour. A reminder that there's no right or wrong option, only the freedom of choice, the campaign is a clever evolution of the brand's 'free to stay, free to go' ethos. 

Stay tuned for our Q&A with Rowson and the giffgaff team.

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