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Habito – Piranhas

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Disruptive mortgage broker Habito is back with a bonkers new iteration of its Hell or Habito campaign created by Uncommon.

Once again directed by Strange Beast's Andy Baker, the two 10-second spots highlight the plight of UK mortgage-holders and would-be homeowners through surreal, luridly-animated scenarios. 

In the first ad, a man's mortgage woes cause him to flood the room with sweat, attracting a shoal of rapacious piranhas; in the second [below], a woman is suffocated by terrifying tentacles that emerge from the stack of paperwork surrounding her. Thankfully, Habito offers a solution to these death-by-mortgage scenes.

Habito – Tentacles

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