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Boatos.org – The Story of Tsutomu Yamaguchi

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In these post-truth times, it's difficult to ascertain reality from fantasy. Thankfully, fact-checking websites such as the Brazilian Boatos.org give us a helping hand through the confusion.

To raise awareness for the site, agency Filadelfia and production company Março have created a gloriously animated piece of branded-content, telling the unbelieavable-but-true story of Tsutomu Yamaguchi, the only person to have survived both the Hiroshima and Nagasaki atomic bombs.

With a textured, screen-print style and some delightfully imaginative transitions, the spot's fantastical story is matched by its visuals. #truefact.

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