Share

Total Excellium Fuels – Fight Dirt

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

This fantastical new campaign for Total Excellium Fuels depicts a epic clash between the forces of 'clean' and 'dirty' inside a car engine.

In the VFX-heavy spot, created by BETC Paris and directed by Simon McQuiod via Control Films, the brand's fuel is embodied by an army of superheroes with one mission – to vanquish engine dirt, represented by a hideous horde of orcs and trolls. Featuring dramatic music, sweeping aerial shots of the battle and plenty of baddies getting pulverised, it'll delight Game of Thrones and Lord of the Rings fans alike. 

The impressive post production was handled by Mathematic.


Share